An event press release is an official statement issued by an organization to newspapers and other members of the news media to give information on an event. Since a press release is aimed at the news media, it should begin with a headline, similar to that of a newspaper article.
The headline should provide a very brief summary of the event. Following the headline, you should enter the date of the press release and the city from which it was released. The first paragraph should provide a general summary of the event. Describe who is holding the event and who is invited or expected to attend. Then, describe the purpose of the event and the activities that are scheduled to occur.
Next, provide the crucial details of when and where the event will take place. HubSpot Tip: Keep it simple in the introduction. You can add more detail in the next section of the press release. In the body of the press release, you should provide additional details and background information about the event.
If you have invited speakers or special guests to the event, you might talk about them in this section. You can also provide additional details about the venue and why your organization is hosting the event.
HubSpot Tip: A press release does not need to be long in order to be effective. Try to keep the body to no more than two to three paragraphs. Include the relevant contact information for the person in charge of communications for your event. Use an organized and clear format like the one below. HubSpot Tip: If you are writing press releases about a number of events for the same organization, you can re-use the About section in each document.
HubSpot Tip: Including these symbols at the end of the document may seem odd to someone who is not in the PR business. However, when writing for a news media audience, it is important to follow typical conventions like this one. Log in Get started. This template can serve as a formal announcement for a product, magazine or other publication , or book release or a campaign launch. Simply provide the information required for a standard press release, and use the sample copy to write clear, direct information about the forthcoming launch.
Since the point of a launch press release is to attract new customers, take extra time to research and understand your target audience when writing it. Use this template to deliver a piece of business-oriented news, such as a CEO or other executive appointment, a noteworthy new hire, a strategic partnership, or a merger and acquisition. Edit the sample copy to fit the type of news event you are reporting, and provide more or less background information depending on the complexity of the issue.
This template can be used by nonprofits and small businesses, as well. However, remember that your press release should be pages maximum, so be succinct. If you need to create a formal announcement about a social media update, such as a new feature or channel, download this template.
The body paragraphs in this type of press release will include background information on the social media outlet, as well as detailed information on the update. If you plan to circulate the press release online, include links to your social media accounts or a new functionality walkthrough.
Of course, you can customize the copy as you see fit. One way to generate buzz about your organization — outside of its products or services — is to report on awards it receives.
Use this award press release template to create a news blast about a prize or recognition that a company, department, team, or individual receives for its efforts. Sample copy is included for you to flesh out the particulars of the award, and you can customize the template to suit your needs.
Increasingly, people receive business news online rather than through print or broadcast outlets. This email press release template provides all the aspects of a standard press release template, but also provides space to include relevant links or embed multimedia. Once you refine the content and language of your email press release, copy and paste directly into the body of your email or your social media management platform.
Smartsheet is a cloud-based platform that allows teams and organizations to more effectively manage campaigns, helping you to maintain consistency across channels, eliminate silos, and increase visibility. See Smartsheet in action. Watch a free demo. A press release — also called a press statement , news release , or media release — is an official written statement given to media outlets that documents a specific event, launch, or other happening.
A press release is typically written by and in relation to a particular company or organization and contains brief, direct announcements about its topic. For example, a company might write a press release about a company merger, a product launch, an event, or another piece of business-related news. Press releases were initially considered an outbound marketing method. They used traditional outlets such as newspaper and email reporting to broadcast to a mass audience without any guarantee of traction.
However, with research and strategy, you can transform your press release into a piece of inbound marketing that targets a specific audience and generates reliable leads.
Thus, there is no longer a one-size-fits-all approach to writing a press release. Instead, it takes creativity to maximize success. Although it can seem overwhelming, a press release is simple to write if you stick to the standard formula and use your internal research and strategy to target your audience. Of course, the language, tone, and content of your news will vary based on your organization and intent or your press release, but the general structure will remain the same. The choice of where to send your press release will depend on your industry and intent, but typical outlets include industry publications, newspapers print and online , partners, bloggers, and other influencers.
Regardless of which channels you choose, pushing a press release through media outlets takes some strategy. This includes announcing a new album, a new artist, concerts, promotions, and tours. This type of strategy also helps with marketing, advertising, and branding. A great press release should have a title, date, content body, contact details for the media and the company, branding logo, and eye-catching design.
This Music Press Release Template shows the artist name, album name, release date, song titles, company logo, and contact details. This PDF template also shows the album cover which makes it engaging. This PDF template is using the populate feature that captures the form field value and inserts it in the text fields. This helps in making the template manipulative, efficient and dynamic.
You can change the company logo, edit the contact details based on your preferences, or change the album cover via the PDF Editor. A Social Media Press Release Template is a statement that the company can use in order to share information that is related to their own social media page.
A good example is when launching a new Facebook or Twitter page. Another example is when reaching a milestone like gaining new followers or having significant likes.
This Social Media Press Release Template shows a headline, contact details for media approach, release date, social media platform link, and information about the company. This template also contains the content body of the press release which explains the reason for the successful campaign and future plans.
This PDF template is utilizing the populate feature that grabs the field value and inserts it in the text fields. You can change the font format, color theme, and text content via the PDF Editor.
A press release template is an official news announcement sent to journalists, often used to generate publicity. Just select a template that best suits your needs, customize it with our PDF Editor, and enter details through the corresponding form to instantly generate a PDF press release! You can download this PDF, publish it on your company website, and share your press release via email or social media in just a couple clicks. Each time you fill out your press release form with the right details, your custom template will automatically generate a PDF press release ready for the new media.
Gather the attention of the media and the public by using this Product Launch Press Release Template for your upcoming product. This PDF template is impressive and it will definitely help in the success of the product campaign. Grab the attention of the music lovers by using this Music Press Release Template when revealing big news about the music industry.
This template is easy to use and can be configured quickly via the PDF editor.
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