Google decided to maintain a clear distinction between search results and ads. The company also decided to keep the home page free of ads. To maintain a high quality of user experience, Google decided against any pop ups or graphics. The ads would be brief, look identical, just a headline, a link and a short description.
Advertisers could sign up online themselves. Instead of displaying an ad from the vendor willing to pay the most, Google renewed its ads based on a formula that took into account both how much someone offered to pay and how frequently computer users clicked on the ad.
In short, Google trusted users to rank the ads. Consumer pull rather than business push determined where ads appeared. Googles popularity continued to expand due to word of mouth. It became available in various languages.
Google persuaded other websites to add a Google search box. On June 26, , Google signed an agreement with Yahoo to provide the portal with Google generated search results. This agreement significantly expanded Googles presence on the web.
In June , Google announced it had become the worlds largest search engine with more than one billion pages in its index of websites. Performing million searches per day, its activities continued to expand. One engineer found a way for searchers to find a phone number on Google by simple entering someones name and zip code into the search box. Another came with a way to take care of spelling errors. If a person typed in one of the words incorrectly, the search engine automatically asked, Did you mean xxx?
Google also launched Image Search, a service that included millions of photographs and other graphics. This facility showed that the Google search model had major expansion opportunities. Google attained new financial heights in America online accepted Google as its search engine of choice on May 1. Winning the AOL business against Inktomi, which provided search results, and Overture which provided search related ads had not been easy for Google. Google provided a large financial guarantee running to millions of dollars to swing the deal in its own favour.
Google made money every time a computer user clicked on one of the ads it displayed. But instead of fixing in advance, the cost of running an ad, on Google and its affiliated sites, was determined in a nonstop online auction. Google operated a sophisticated 24 hour market place where thousands of words and phrases that people searched for everyday were bought and sold like goods and services.
Virtually, all the profits were generated from people clicking ads on the right side of the search results pages and the pages of partners and affiliates. Google fully leveraged the network effect. The more computer users who clicked on the Google ads, the more money website owners made. The more money they made, the more other sites were willing and eager to add Google search and ad technology to their offerings.
The bigger the network grew, the harder it became for everyone to challenge it. In short, Google rapidly emerged as the 1 destination for displaying ads online. Googles founders relished their autonomy and independent thinking and put off the idea of an IPO for as long as they could. But by early , the pressure for an IPO was mounting.
For many Silicon valley entrepreneurs, an IPO was the ultimate dream. But for Brin and Page, it was just the opposite. They loved the privacy and the freedom and did not want to disclose more than what was necessary to analysts. But realizing that the IPO was inevitable, they decided to do it in a typical Google way.
They placed their trust more in mathematical equations, software and technology than they did in Wall Street advisors. In its statement filed with SEC, Google outlined an entirely different method of distributing stock to the people, based on Dutch auctions.
Google decided to sell its stock based on bids received online from potential investors. Anyone who made a bid at a level at or above the clearing price set by the company, was allotted stock. Google decided to set a maximum and minimum price and invite people to bid within that range.
Novices and ordinary investors who were prepared to buy even 5 shares, were eligible to participate. The founders decided to compensate Wall Street at less than half the usual fees. Wall Street firms who wanted to handle the IPO had to sign confidentiality arguments at every meeting.
The company revealed as little about its financials and operations as possible to investment bankers. Google decided not to do road shows to meet people behind closed doors the institutional investors and heavyweights of Wall Street. Googles founders did not want to give these big guns any special advantage compared to ordinary investors.
So they decided to give everyone access to the same additional data about Google by posting it on the Internet. A letter from Brin and Page accompanying the disclosure of the companys financial and operational details began, Google is not a conventional company. We do not intend to become one. The founders wanted to convey that Google had personality and wanted to capture the worlds attention regarding the companys culture and work environment. They described their motto as: Dont be evil.
The founders also hoped that the companys prosperity and ingenuity would be applied to solving major world problems. The SEC launched a probe into Googles internal procedures. Google appeared to have issued enormous quantities of stock and options without registering the shares or revealing its financial results to its private employee shareholders.
Apparently, Brin and Page did not want employees to know about the companys financials for fear that it might leak out to competitors. Soon many analysts wanted Google to postpone its IPO.
But Page and Brin found the IPO process to be enormously time consuming and a wasteful distraction from the search engine. The sooner it was over, the sooner things would return to normal. It was not just during the IPO that Googles founders displayed their deal making skills. Yahoo had offered more money and better terms. Brin and Page sprang into action and diverted the private jet to London. They decided to make a revised offer that AOL could not refuse. In winning the deal, the two demonstrated that they could be hands on managers and aggressive businessmen.
This helped Google to come up with breakthrough ideas. Google News enabled people to access news items effortlessly. Google Alerts was developed as an automatic way for people to track specific topics of interest by email. Alerts helped people to keep track of a particular company, issue, individual or a subject in the news.
Another service, Froogle enabled people to locate items they wanted to purchase and collect information about comparative products and prices. Rhyming with Google, Froogle conveyed the keen desire of consumers to hunt for value. Page and Brin wanted to make a big splash with their email service Gmail.
The founders realized it had to be radically better than the email services already on offer. They decided to give away one free gigabyte of storage on Googles own network with each Gmail account. Gmail also enabled people to find emails instantly, without having to think about storing or sorting them. A Gmail search was as fast and accurate as Google search. Unlike the search engine, Gmail was designed to make money even during the test phase. Page and Brin hit upon the idea of putting small ads on the right side of Gmail that were contextually relevant, i.
Gradually, the uproar subsided. In October , Google launched desktop search, a fast, free, easy way for people to find information of all kinds stored in their own computers as quickly as they could search the Internet. This innovation closed the gap between the accuracy and speed of search on the Internet and that on PCs. Google described Desktop as a photographic memory for your computer. Google Desktop embarrassed Microsoft by enabling millions of computer users to find misplaced files stored using Microsofts programs.
There was also no need to store files into folders and directories. Google also launched a product Mini that could search up to , internal documents. Mini was meant for small and medium businesses. Google also released satellite mapping and navigation services, ways for users to save personal search histories, Google Suggest was a way for the search engine to propose search topics.
Google Scholar, a new product helped to locate scientific and academic articles. Google also released quick new ways for computer users to search for stock quotes, taxis and weather conditions. Google Earth enabled computer users to visually fly to any place on the earth with 3 D views along the way. Google also added a way to explore the surface of the moon through moon. An ambitious project A new project, digitization of books in major libraries, was clearly Googles most ambitious project.
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The Google story Item Preview. EMBED for wordpress. Want more? Advanced embedding details, examples, and help! The Lady or the Tiger. A Rose for Emily. The Interlopers. The Last Leaf. The Machine Stops. The Gift of the Magi. The Possibility of Evil. Lamb to the Slaughter. Edward W. Winston K.
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